从开放资源到基础服务:平台监管的新视角
From Opening Resources to Basic Service: A New Viewpoint of Platform Supervision
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摘要: 数字经济研究者往往忽视了推动生产要素背后的力量,即那些汇集众人之力产生大量交易和相关数据,通过智能算法进行分析,使生产/交易更加自动化和高效的力量,这种力量来自不断演进生成的“平台”。有必要探讨(特别是中国语境下)互联网平台的一般性理论,将资源、数据、算法和基础服务视为构成平台经济的核心要素,希望加深对平台经济的理解。除了传统上讨论较多的资源、数据、算法外,应将平台基础服务放在重要位置,这是推动创新的引擎,也是影响互联网治理规则和监管的重要要素。监管的目标是使整个经济具有活力,不仅涉及为市场主体减轻负担,还包括在平台之间推动资源的有序自由流动。因此,未来互联网监管政策的重点应放在推动资源有序流动和增强平台基础服务能力上面。Abstract: The digital economics researchers often neglected the force behind the factors of promoting production, i.e., the force that gathering man power to produce a great deal of commerce and the related data, which is analyzed through AI algorithm to be more automatic and efficient for production/commerce. Such a force comes from a continuously developed and generated " platform”. The author aims at discussing a general theory of the Internet platform (especially in Chinese context), and take resources, data, algorithm and basic service as the kernel elements in forming platform economy, and hope to have a deeper understanding of platform economy. Other than the resources, data and algorithm that discussed traditionally, this article tries to put the basic service of platform to an important status. It is the impetus for creation, as well as the important factor which influences the rules and supervision of managing Internet. The target of supervision is to give vitality to the whole economy. It relates to not only deducting burden for market body, but also promoting an orderly free flow of resources between platforms. Therefore, the emphasis of the future Internet supervision policy should be laid on promoting the orderly flow of resources and enhancing the ability of the basic service of platforms.
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Key words:
- platform /
- share economy /
- basic service /
- platform responsibility /
- supervision
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表 1 平台企业的理想类型
资源/数据流动成本高 资源/数据流动成本低 基础服务更多自营,控制力强 iOS系统、淘宝、微信、微博 共享单车、网约车、今日头条、通用搜索引擎 基础服务更多外包,控制力弱 无 P2P网贷、安卓系统、直播、外卖、分享经济类平台 -