Abstract: As the requisition and transformation of mass media by revolutionary discourse,the ChinChaChi Pictorial(《晋察冀画报》) not only represents the successful practice of revolutionary discourse and mass line against urban consumption discourse,but also creates the aesthetic paradigm of visual representation of “liberation” concept in the first half of the 20th century.Its rhetorical visual representation of the image in the structure of the bilingual “figuretext” intertextuality,theme and image in the form of comparative design or symbol of national spirit of symbolic metaphor rendering and portrait mythological construction features,has set up the potential connection between image forms and politics,which made the understanding of pictorial means based on the perspective of rhetoric possible.“Theory on photographic as a weapon” and “Talks at the Yan'an Forum on Art and Literary” set up the deep motivation and internal logic of the rhetorical expression of the concept of “liberation” from the context level.The illustration of the “liberation” writing in the ChinChaChi Pictorial,instead of a genetic characterization of pictorial enlightenment from the late Qing Dynasty to the Republic of China,is the internal demands of Communist Party of China for raising their cultural configurationin the process of mastering power discourse,whose acceptance and transformation of visual art and mass cultural viewpoints not only accomplished the value orientation of the ChinChaChi Pictorial,but also inspires the construction of visual arts in contemporary China.