Abstract: Media culture is what called a life style with ethical attributes, media culture which is endowed with “power” only belongs to the category of “one-dimensional power” and it only mates specific media system. “Tragedy of the Commons” being caused by self-discipline failure may be described as a kind of defect that is contrary to law, morality or ethical disputes, and technical factors can not explain fully why “tragedy of the commons” is inevitable. The value of media culture, being ethics but not the right, is reflected in scale of “inner beauty”, physical and non-formal “justice” , and “inner beauty” repels the purely biological and sensual pleasures, and in fact it highlights “ideal beauty” and “tragedy beauty”. The substantive justice pays more attention to seeking for “spillover effect” which hides in significant symbolic meaning than superficial understanding of good and evil judgment.