Abstract: In the past decade, China’s important portal websites have created many non fiction writing platforms and published a large number of stories about themselves and others written by ordinary writers, which are called “plain writing” by the media. With its multi-level and multi-dimensional life experience, the writer’s self-image, clear and sincere expression style, and new media communication mode, plain writing has become a literary phenomenon that has attracted wide attention. This paper takes Fan Yusu and Chen Nianxi, who have great social concern in their writings, as examples, to analyze the characteristics of the self narration of “real people and real things” in the works of two ordinary writers. In terms of literary expression, it uses the method of pure literature for reference and integration, and expresses the unique experience, aesthetic form and ideological pedigree of the social bottom workers in self image shaping through the communication mode of new media. In the new media era, plain writing has integrated the tradition of enlightenment literature and socialist literature, realized the expression of social problems and “public voices”, and provided the basic foundation of ideological literature in our era.