元宇宙时代的混合价值理论
作者简介:刘志阳，上海财经大学商学院教授（上海 200433）；邱振宇，上海财经大学商学院博士研究生（上海 200433）；赵陈芳，上海财经大学商学院博士研究生（上海 200433）。
基金项目:
本文为国家社会科学基金重点项目“数字技术驱动的社会创业行为与过程管理研究”(20AGL008)、国家社会科学基金重点项目“新时代劳动力返乡创业问题研究”（22AZD144）的阶段性成果
摘要: 元宇宙是由多维数据、技术和创意等“合弄”共同编织的价值时空，在蕴含混合价值创造的全新机会的同时，也挑战了工业时代和互联网时代已有的价值理论和治理规则。元宇宙时代价值追求转向包含经济和非经济价值、现实和虚拟价值、现在和未来价值等在内的混合价值。元宇宙时代也重构了混合价值创造、交易和分配方式，呈现出多模态人机共创、去中心化交易、共享化分配等特征。在积累实物资产的同时，也促成了规模化数字资产的形成。鉴于元宇宙时代混合价值实现过程的身份伦理、价值转化、权属认定和价值评估等难题，迫切需要建构与其相适应的治理规则。
Hybrid Value Theory in the Metaverse Age
Abstract: The metaverse is a value scene woven together by holons including multidimensional data,technology,and creativity.While containing new opportunities for hybrid value creation,it also challenges the existing value theories and governance rules of the industrial and Internet eras.The value proposition in the metaverse era has changed from pursuing a single value to emphasizing a hybrid of economic and noneconomic values,real and virtual values,and present and future values.The metaverse era has also reconfigured the way hybrid value is created,traded,and distributed,exhibiting characteristics such as a multimodal intelligent creation model,a decentralized seamless transaction approach,and a measurable shared distribution scheme.Given the various problems in the process of realizing hybrid value in the metaverse era,there is an urgent need to construct new governance rules that encompass identity governance,process governance,property governance,and result governance.
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